Go Behind the Scenes at Apple, Courtesy of Fortune Magazine

Fortune magazine publisher has figured verboten an gripping elbow room to get people to pay for its periodical on the iPad: publish a sub-rosa, insider's view approximately Apple's mysterious inward-workings. The powder magazine has unearthed approximately interesting little tidbits about one of the world's most popular technology companies and its CEO, Steve Jobs. The article is supported on interviews with former Apple employees many of whom did not wishing to be called for fear of incurring the ire of their former employer.

The tale ISN't available for free online, so to register it you have to either equal a Fortune subscriber, buy the paper magazine or pay $5 to read it on the iPad. It's an newsworthy scan if you want to spend the money, but for the tl;dr (Too long; didn't read) crowd, here are three interesting things you may not have known or so Apple and Steve Jobs.

You Are In Overlook Now, Admiral Piett

When Orchard apple tree introduced MobileMe in 2008–the company's online synchronize Service for contacts, email, photos, bookmarks and documents–it was universally panned. The organisation was criticized for email outages, downtime and a sluggish Net app. PCWorld said in its review the overhaul had about 70 bugs at launch.

Joyless with the result, Jobs called a group meeting with the Mobile Me team and read them the riot act complete the poor review, according to Fortune. "You should hate each other for having let each some other pull down," Jobs reportedly told the team afterwards Perambulating Me's disastrous debut. Then, exact in the group meeting, he named a new executive to run the Mobile Me team.

While that was going on behind the scenes, an electronic mail leaked out during the Mobile Me debacle in which Jobs told Apple employees that Mobile Me was "not our finest time of day."

The Cult of Mac

There's reportedly a group of elites among Orchard apple tree employees named the 'Top 100.' This radical goes on an annual three-day retreat at a secret location where employees discuss strategy and Jobs' overall vision for the ship's company. People in this group aren't allowed to admit they're in it and they have to proceeds a society bus to the meetings instead of driving there themselves. Fortune didn't mention whether Kool-Aid was served during the retreat.

A.J.: After Jobs

Steve Jobs appears to be keenly aware that Apple's current success depends for the most part happening his vision and is preparing for the day when he will no longer be at the company's helm. To that end he created Apple University managed by Joel Podolny, former dean of the Yale Schoolhouse of Management. . AU's creation was widely reportable when the new venture began in 2008, only at the time information technology wasn't clear what was going on at AU or why the company started it.

Lot says AU hired academics such as Andy Grove and Richard Tedlow to write case studies virtually "significant decisions in Apple's Holocene history." The idea is for Apple's future executives to learn about company culture by reviewing turning points in fellowship chronicle such Eastern Samoa the creation of Orchard apple tree's retail chain. Atomic number 79 courses are taught by Orchard apple tree execs including COO Tim Cook and Apple's retail boss Bokkos Johnson.

The way Fortune describes IT, Atomic number 79's cause studies go less like tools for a business school class and more like a treasure equal to the Absolute Sea Scrolls. "Jobs even is ensuring that his teachings are being collected, curated, and preserved so that future generations of Apple's leadership can confab and interpret them," Fortune says.

Thus there you make it, a Sunday peek behind the curtain at Apple Headquarters. The Fortune article is an interesting read for Apple fans and anyone other who likes to read about the corporate culture of the technology industriousness's most enigmatic company.

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